By Lauren @BubbleJobs
One of the biggest struggles when putting together a job advert is making it interesting and appealing enough for good candidates to want to apply.
A lot of job adverts are dull, complicated and full of corporate jargon that no one understands, and these certainly don’t attract interesting candidates.
When deciding whether to apply for a job or not, the lifestyle and culture of a company is just as important to the candidate as the responsibilities and job title.
Because of this, it’s vital that you make your job advert more human to showcase your company’s culture and what working there would really be like.
With that in mind, here are a few ways you can do this:
Strip Out The Jargon
When you’re putting together a job advert, you might fall into the trap of writing in company speak and using cliché phrases to describe the business and responsibilities, but this is dangerous.
Bottom line: this stuff is boring! It’s not appealing to potential candidates, particularly in the digital industry where businesses tend to be more personable and quirky.
By all means outline the day-to-day requirements of the role, who they’ll be working with and what they will accomplish, but be sure to write the advert as if you’re addressing the candidate directly – not just stuffing keywords into the body of text.
Promote Company Culture
As I said before, a candidate doesn’t apply for a job purely based on the technical requirements and tasks – a big part of their decision will be based on what it would be like to work at the company and the office environment they would be a part of.
Give an insight into how you treat your employees, any benefits they receive and what sort of culture they can expect in your job advert.
Top Tip: When writing the job advert, use language that accurately represents the culture of the business. For example, if it’s a fast-paced environment, words like “challenging” and “vibrant” should feature throughout, whereas if the environment is more chilled out, then words like “fun” and “relaxed” might be more appropriate. Also, if your business has a strong personality, let this shine through in your copy – you don’t have to be stuffy just because it’s a job advert!
Show What You Can Do For Them
One of the biggest mistakes you can make when writing a job advert is focusing on what the candidate can do for your company and how they can help to grow the business etc, but making no mention of what you can do for them.
The candidate will translate this as a company who are only focused on what an employee can bring in for them, rather than how they can help an employee grow within the business.
Highlight the career progression opportunities and benefits available at your organisation to show that you care about your employees. However, these don’t have to be things like extra holidays, bonuses or beer Fridays – they can be more business-focused like free training, team building days and days off to attend industry conferences etc.
So there we go, some tips on how to humanise your job adverts. Do you agree with the tips or have any of your own?
Let me know in the comments below or on Twitter @BubbleJobs! 
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